Penfield Trims + Branding

Supporting the Penfield brand throughout various re-branding exercises to re-establish within the marketplace. This included the implementation of three different branding packages; Mainline for classic product, Trailwear for technical product and Sportswear for contemporary collections. Through various changes in the market and the business, the decision was taken to reset the branding using the original 1975 bubble and bear logos as inspiration.