HOW JAPAN BEAT AMERICA AT IT'S OWN STYLE GAME

I love subcultures and so does Japan. Ametora, a Japanese slang abbreviation of ‘American Traditional’ and title of the book by W. David Mark. This guide allows you to gain an understanding of the social and political archive of American style in Japan. The book details how Japanese innovators and business visionaries imitated, adjusted, imported, and cultivated American style. A comprehensive timeline of influence from Ivy League right up to date with the rise of Japanese streetwear.