Timeless was the apex of my wider exploration of the Vans Authentic, bringing the more conceptual work back to the simplicity that made the Style 44 an icon in the first place.

I used heavyweight duck canvas and a heavy enzyme wash to create a naturally sun-bleached, lived-in finish, as if the shoes had been left on the deck of a boat or on the beach while surfing. Original Anaheim Factory cues and simple, wearable colourways connected the collection back to the Authentic’s earliest roots.
The simplicity became its strength. The concept received a strong commercial response and evolved into a wider inline programme, with the washed canvas treatment and understated colour approach becoming an ongoing direction for the LX Authentic 44.

The four-colour collection was supported by the sales zine I created for the wider Authentic project.