The Fall 2024 AI Lookbook was a self-initiated project created to support the sales team during a period when budget and time constraints meant products were often being presented using flat CADs alone. Rather than wait for a formal brief, I explored emerging AI image-generation tools to create a more engaging way of visualising the collection.

This project was developed at a time when AI image generation was still in its early stages, so much of the process involved experimenting with new tools and learning through iteration. I worked independently to establish a workflow that transformed flat product artwork into lifestyle imagery, producing a printed lookbook that helped the sales team present the collection with greater impact.

When the finished lookbook was presented internally, the response exceeded my expectations, receiving spontaneous applause from the sales team. The project went on to influence broader conversations around AI within VF, helping demonstrate its potential and contributing to the adoption of AI-driven workflows across other teams.