Vans
Nocturnal Crystal Vans
2025
Role
Footwear design
Concept development
Trend research
Material and colour direction
Nocturnal Crystal built on the original Nocturnal concept, evolving the design following its positive reception from key retail accounts. Rather than simply repeating the original idea, the project explored a new material and aesthetic direction while maintaining the same punk-inspired attitude.
The concept responded to the growing trend of combining crystals with metal hardware, reinterpreting those influences through the lens of Vans. Distressed leather was replaced with a hairy canvas upper, creating a softer texture that contrasted with the bold metal detailing while keeping the rebellious character of the original concept.
The updated design resonated strongly with partners and consumers, outperforming the original Nocturnal concept and demonstrating how thoughtful iteration can strengthen an idea without losing its identity.





