Free Skate Mag
Free Skate Mag x Vans
2022
Role
Lead footwear design
Colour & material direction
Graphic application
Packaging design
Collaboration with Free Skateboard Magazine
The Free Skateboard Magazine × Vans collaboration celebrated one of Europe’s most influential independent skate publications through two of the magazine team’s favourite Vans silhouettes: the Skate Sid and Half Cab ’92.
Working closely with the Free team, my role was to translate their deliberately understated visual identity into the footwear. Rather than over-designing the collaboration, we kept the shoes rooted in classic Vans Skateboarding, using Free’s instantly recognisable red dot as the defining graphic detail across the insoles and outsoles.
The result was a simple, authentic two-shoe collection that connected Vans directly with the European skate community and allowed Free’s identity to sit naturally within two classic skate silhouettes.









